We brainstormed many names and at the same time prayed really hard for a name. God downloaded the name to my dad and we all loved it! It is pronounced as 'olive', and is a combination of our family name Au, and the evergreen tree olive. Olive trees and olive oil are known to be symbols of strength, health and beauty. Many olive trees are centuries old, and can live beyond a 1000 years and still bear fruit. Olive oil is natural and multi-functional, and can be used for cooking and also soothe and nourish skin, which is really in line with our brand because we're bringing women multi-functional beauty products using natural active ingredients.

It was my dream to have my own beauty business. It the past, it used to be the 3-step cleanse, tone and moisturise, but with time, more steps like serum, essence and sunblock were added. And it came to a point where I couldn't keep up with the routine especially when I was running my own F&B business due to the long hours. On some nights, I have to head to the wholesale fish market at 2am and by the time I was home, I just want to plonk on the bed. I tried my best to stick to the routine, but many times I fall asleep after just one step- cleansing. It was the same thing in the morning — I had no time for an elaborate multi-step skincare routine because I had to rush out to make deliveries.

That convinced me that I was on the right track — skincare has to be made easier and faster with multi-functional products, allowing all the other time-strapped, busy, multi-tasking women out there and myself, to skip the multi-step skincare regimen with simple and effective skincare solution. After more than two years of research and development, Auolive was born.

We realised skincare can be intimidating for some ladies, and can cause some confusion and frustration. For example, when they walk into a store, from one brand alone, there are already so many different ranges, and so many steps of skincare to follow. Some will depend on recommendations from the store assistants and for those without, it takes time to go through them all.

 

A lot of thought and care was put into the creation of our skincare products to keep things simple and easily understood, right down to the naming of Auolive products. We strive to be women's beauty companions, and the names are beauty reminders to motivate women and perk up their day. Also, when you read the rhyming names, you immediately know what the product does, what it stands for and when to use them. For example, the colour of the font used in Day Glower, our signature day cream, is orange in colour, which is associated with the sun. It says, "Rise & Shine, Moisturise", which is meant to be used when you wake up in the morning. Also the Day Glower has brightening properties which will brightens up the face with a glow. Likewise, the Night Booster says "Seep in Deep, Rest and Sleep" so we're reminding them that they need to catch our beauty sleep.

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The modern consumers are very savvy and already know what they want or need. Some will go ingredient-shopping after trying different products or getting advice from a skincare doctor plus reviews from users etc. These are the group who will reference the natural active ingredients listed on our product pages, and buy when it fits their list.

 

We've incorporated product reviews on our website so that customers can find out how the products have worked for other women. This is an on-going effort and we continue to engage with customers on their feedback and to leave reviews on our website.

We welcome customers to connect with us by sending us their skincare concerns in order to pick out the right products, and to sign-up for samples on our website so that they can try our products before buying. The process of choosing the products have also been simplified as we have one product for the day and one for the night. We also add regular skincare editorials on our website so that customers can read and learn more about how to take care of their skin.

We have a capsule of four products. Day Glower is our day moisturiser with antioxidant, anti-ageing, brightening and sun protection properties. It gets absorbed quickly, and does not leave a sticky feel despite being a moisturiser cum sunblock. What's great is it doubles up as a good face primer too! After I cleanse my face in the morning, all I need is to apply the Day Glower, pat on some powder, and I'm ready to go.

 

Night Booster is our night serum with anti-ageing, plumping, lifting and radiance boosting properties. This is the product that allows me to get to bed fast after cleansing. I just need to apply the Night Booster, skipping the multi-step regimen (toner, essence, serum, and moisturiser) and head to be. It penetrates like a serum and protects like a moisturiser and has amazing texture. Most importantly it's a workhorse and helps you wake up with soft, dewy skin, despite sleeping with air-conditioning.

 

Eyes Lifter is our Invigorating Eye Serum that's my favourite, and also got a lot of ladies raving about it because they love the texture and efficacy. It is lightweight, absorbs quickly and does not cause milia seeds, and it energises the eye area to improve eye bags, fine lines and puffiness.

 

Radiance Revealer is used once or twice a week, to give your skin a much-needed radiance and antioxidant boost. It is a gentle, superfruit exfoliating gel. Beyond increasing blood circulation and allowing better absorption of skincare products, the Radiance Revealer helps to refine pores, get rid of dead skin cells, rejuvenate and brighten your complexion. We received a lot of feedback from customers that their skin looks more radiant and pores are finer after using the Radiance Revealer.

 

My absolute favourites would be the Day Glower and Night Booster because the Day Glower helps me get out of the house fast each morning looking good, and Night Booster helps me get to bed quickly each night and wake up with baby soft skin. We put in a lot of thought and effort into ensuring the quality of our products.

All our products are dermatologically and clinically tested, which means that there's an added level of trust because the products have been tested by independent experts. We've also formulated all our products to be water-based so that it's suitable for the tropical weather, and for ladies who prefer lighter formulations in their skincare products so that it gets easily absorbed. Auolive products contain natural active ingredients, and are also paraben-, colour- and sulphate-free.

 

We invested in the packaging so we use Korean-made airless pump bottles which are airtight to ensure that the product has zero exposure to air, thus preventing contamination and delivering maximum performance of the ingredients in our products.

We noticed that many times, people misplace the bottle caps of their skincare products, so we selected a bottle with a twist cap so you would not have this issue! Also, the bottles are leak proof so it is convenient for travel. No more need for additional zip block bags in packing in case of leakages.

Auolive skincare products was created from our own experience and observation of how we can be game-changers in the skincare industry. Our products are very targeted, and cater to busy women with no time for the multi-step skincare regimen and prefer simplicity with efficacy. What is unique is that Auolive products are multi-functional in efficacy, which is really going against the grain of what most brands are doing, allowing women to hack the traditional multi-step skincare regimen.

 

We're also obsessed with product texture because we noticed that really matters to our customers! They demand products that are lightweight and absorb fast, and we are very fastidious when it comes to product development because not only must the product work well, it needs to satisfy our, and our customers' requirement of having great texture.

 

Our Day Glower is a great example. Despite having UVA and UVB protection, the day cream absorbs like a dream and is not sticky. Our Night Booster has upped the ante as well — night creams tend to be richer than day creams but we introduced one with a gel-like texture which penetrates like a serum and protects like a moisturiser.

Auolive is created with the busy multi-tasking women in mind, to help them alleviate the problem of having no time for skincare. We have seen friends who have given up on skincare altogether, especially when the baby arrives, because all the attention will be turned to the child. My turn will come soon because I just got married last year, and I know it will not be easy juggling a start-up and a newborn baby.

So, I've paved the way to make things easier not just for myself but for all busy women out there who are wearing multiple hats. Auolive will help you take care of your skin in a jiffy so that you can spend the time on other things in your life or simply have a few minutes to yourself indulging in some "me time"

We will continue with our efforts in R&D for products that are in line with our brand of multi-functional effective skincare using natural active ingredients, and we have some exciting products in the pipeline for launch soon. We also intend to build Auolive into a regional and global brand, and are working hard towards that. Auolive embraces women so in the future we hope to support projects which involve women who are marginalised here or in the region